As an organization, we believe the keys to success are:
Understanding customer & supplier business objectives, go-to-market & market penetration strategies and core competencies.
Providing effective and relevant communication on a consistent basis
Cultivating strong relationships at all levels of the organization
Market Intelligence & Analysis
Our team provides timely information including market trends & conditions, purchasing projections and account insight to help our supplier partners forecast accurately and plan for future success.
Product line review preparation & intelligence
Preparation is critical for success. Our team is well versed in product line reviews and will be there to assist in every step of the process.
Program & price negotiations
Our team has a strong understanding of pricing strategy and customer expectations to aid in successful negotiations around pricing and back-end programs.
We attend numerous customer tradeshows throughout the year; both on behalf of our suppliers as well as in conjunction with their stand-alone booths.
Direct marketing communications
We work with our own creative team to produce vibrant marketing pieces as well as assist our supplier partners with product packaging and design.
Promotions & POP
Our team understands how to create customer demand through markdowns, promotions, proper timing and placement of products.
Online search engine optimization (SEO)
Our E-Commerce team can help accelerate your product’s search rankings with the use of key words and other metrics to increase online exposure.
Competitive price analysis is a value-add service we provide to help facilitate pricing conversations and to ensure price competitiveness in the market place.
Product assortment rationalization is inevitable. We can help navigate this process with our understanding of industry trends to help achieve the customer’s end goal.
Product training and customer/end-user facing seminars
A transaction cannot occur without a clear understanding of a product’s key features and benefits. We perform and help facilitate customer facing product knowledge training sessions on a regular basis.
Assortment gap analysis
We work in tandem with our supplier partners to help identify gaps in customer assortments where the end goal is to produce incremental sales.